Cats Protection encourages anyone who advertises a cat or kitten for sale (or free to a good home) on a website or in a newspaper to do so responsibly and ensure the cat or kitten goes to a suitable home. The charity encourages anyone seeking a cat to consider adopting one from a rehoming organisation.
We don’t have any legal powers to compel websites or newspapers not to advertise cats or kittens, but we are part of the Pet Advertising Advisory Group (PAAG), a group made up of animal welfare organisations, media publishing companies and the Metropolitan Police, which promotes responsible pet advertising. PAAG is aware that pet advertising is an issue for many publications and websites and they assist them to promote best practice, provide uniformity and transparency and ultimately, improve the welfare of the animals being bred, bought and sold via newspapers and websites. The advice on buying cats and kittens is viewable at www.paag.org.uk/how-to-buy-a-pet/cats
We’ve teamed up with cat and vet organisations to create a Kitten Checklist, designed to help potential owners to ensure they choose a happy and healthy kitten. Advice on what to look for when buying a kitten, as well as a downloadable version of The Kitten Checklist can be found below.
Regarding Cats Protection’s use of the internet, we know it is a useful tool to highlight the cats in care which need new homes although we would never use the internet alone to rehome a cat. We carry out certain procedures, including a home visit if necessary, to ensure that each cat goes to a suitable home. We also have an ‘adopt with confidence’ pledge, which means prospective owners can be confident that any cat adopted from us has benefited from the very highest standards of care and attention. Each Cats Protection cat will have been examined by a veterinary surgeon, microchipped, vaccinated, neutered if old enough and will also come with four weeks’ free insurance. We provide these benefits so people don’t have to worry about them following adoption, which is a big plus for money-conscious owners.